German industrial designer Dieter Rams (1932–) joined Braun in 1955 as an architect and an interior designer. In 1961 he was appointed Chief Design Officer, a position he held until 1995.

Rams' designs for Braun are a product of the analytical rationalist method inherited from the Ulm School of Design. They demonstrate the orderly treatment of form and materials. By removing elements vying for the user's attention, the devices present clarity.