German designer Hartmut Esslinger (1944-) used the phrase "form follows emotion" to describe his guiding principle for design. In 1982-83 Esslinger became design consultant for Apple. His influence is evident not only in the Apple products of this time, but also the direction of Apple to place design at the centre of the product development process
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Hartmut EsslingerManufacturer
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AchilleAki MaitaAkihiro YokoiAldo MagnelliApple Industrial Design groupBen PangBill BullBill MacKenzieCharles P ThackerChristopher DresserDave RootsDieter RamsDietrich Lubs
Doug EngelbartEliot NoyesEttore SottsassGeorge Canfield BlickensderferGiuseppe BeccioGunpei YokoiHajime SorayamaHans GugelotHartmut EsslingerJerry ManockJonathan IveJoseph EdmonsonJurgen Greubel