At the time of its release the PowerMac G5 was touted as the fastest (processor speed) personal computer ever built. Around this time Apple was also implementing a strategy to reduce the environmental impact of its products through the use of highly recyclable materials, the creation of product structures that facilitated easier disassembly for recycling and the elimination of toxic chemicals used during the manufacture of various components. The G5 complied with this strategy.

Comparisons have been made between Ive’s design for the Apple PowerMac G5 from 2004 and Dieter Rams‘ design for the Braun T1000 receiver from 1963. Both designers have expressed respect and admiration for the other’s design output. Apart from a physical resemblance in form, finish, materials and treatments, there are other comparisons. Rams and Ive share a philosophy that democracy can find expression in their products. The T1000 gave radio listeners access to the world, while the iPod gave access to millions of songs and the G5 represents portability, utility, simplicity and longevity.

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